Editor’s letter:Earning loyalty in 2015 Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
Letters:Write to reply The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
News round-up: Sports Direct Fitness’ £250m ‘war chest’ for expansion, Serco Leisure sale facing delays, WHO unveils 10-year physical activity strategy, and Impuls launches its low-cost Lemon Gym brand in Latvia
Interview:Joey Gonzalez The new CEO of Barry’s Bootcamp talks to Kate Cracknell about growing its boutique club empire and building a global Barry’s community
Everyone’s talking about… :Resolutions January is boom time for fitness clubs, but how can operators ensure that all those keen New Year joiners haven’t faded away by the spring?
Consumer trends:Enlightened brands Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
Market analysis:A new way of buying In the first of a two-part series, Stephen Tharrett and Mark Williamson of ClubIntel investigate the influence of the internet middlemen in the fitness market
Interview:Bear Grylls The survival expert and TV presenter talks to Magali Robathan about the launch of his new BG Epic workouts and studio franchise model
Architecture & design:Design spotlight Does your club have the ‘wow’ factor? We continue our series, looking at some of the world’s most architecturally impressive clubs
Research:Breathe easy Year-round exercise could be the key to fighting asthma, with the frequency of physical activity being more important than intensity, according to new research View on turning pages View online